Intelligence is Value

If you are wondering the top ten global brands for this year, you have come to the right place. Interbrand have recently published Best Global Brands rankings for this year. You should know that Interbrand determined at least three factors for which they based the top ten global brands – financial performances of the companies, influencing consumers and premium price.

The findings of the Interbrand are certified by International Organization for Standardization. So, here are your top ten global brands:

• Apple: This is not surprising. Apple is the first among the list of top global brands. Many Singaporeans are fond of Apple products especially the newly released iPhone 6.
• Google: Apple is followed by Google.
• Coca-Cola: Coca-Cola is number three knowing that there are many thirsty people out there who loves soda.
• International Business Machine: This corporation has been in the industry for more than 100 years no doubt it made its way to top four.   
• Microsoft: Microsoft is in the fifth spot. The multinational company sells computer software and other consumer electronics.

• General Electric: General Electric (GE) and Singapore has this special relationship dating back 1969. People here fully support GE. It is number sixth in Interbrand’s list of best global brands.
• Samsung Electronics: Samsung continues to succeed despite its number 1 competitor on top. The company is at number seven.
• Toyota: Affordable cars are provided by Toyota thereby making them one of the most successful automobile company in the whole world.
• McDonald’s: You will forget about good old McDonald’s? The food chain is at number nine.
• Mercedes Benz: This expensive yet classy automobile brand also made waves. The company is at the tenth spot. No bad, eh?

Congratulations on landing your dream job. Before starting, let the hiring manager discuss few details about your job. The manager will tell you about your starting date, salary, job description and more importantly, your dress code. She said to wear “smart casual”.

You went and shopped. However, when you came to work, you were completely underdressed. You suddenly dread that moment. You should have researched. The good thing here is that you can still redeem yourself.

So, when you say “smart casual”, what does it really mean? It is not enough to shop for a nice jeans, colourful tops, polo shirts and sandals. For men, “smart casual” entails a brightly coloured or patterned shirts and ties, sports coats and jackets, dressy slacks and loafers or monk-strapped shoes. For women, “smart casual” entails brightly coloured shirts, unique accessories, fashionable jacket and skirt and closed toe pumps.

What you wear is a personal matter but it is a public matter when you are on the job. You have to strictly comply with company standards. So, before shopping for your work clothes, you have to get a clear understanding of what your company has in mind. Shopping for appropriate clothes is easy here in Singapore. You can begin your search in department stores.

If you want to see what “smart casual” actually is, you can pay attention to how your co-workers and your boss dress. You can easily follow their examples. You have to comply because you are representing the company. You need to uphold it. Choose your dress well!

Have you heard about the ice bucket challenge? This challenge went viral here in Singapore because famous celebrities did it. There are others who tried it without truly understanding what it signifies. Let it be known that the challenge tries to raise awareness about the disease called amyotrophic lateral sclerosis (ALS).

This disease is not exclusive in United States because here in Singapore, there are people who are enduring this disease. ALS is alternatively called Lou Gehrig’s disease. Here are some things that you need to know about ALS:

• Signs and symptoms: ALS is characterized by atrophy and muscle weakness all over the body. This is because of the degeneration of the lower and upper motor neurons. The symptoms include muscle weakness like cramping, stiffness, slurred nasal speech, trouble swallowing, difficulty in speaking, etc. The advance stage would affect eye and bowel movement.

• Causes: There are many causes if ALS. One of the most common causes is genetics. If the condition runs in the family, there is a greater risk of contracting ALS. If the family has no history of ALS, there are potential causes to include head trauma, drug abuse, contact sports and military service.
• Diagnosis: You should know that no test can give a definite diagnosis. The diagnosis will be based on the patient’s signs and symptoms. Physicians can conduct neurological examinations to asses if the symptoms are getting worse.
• Management: ALS can be managed through medications, therapy nutrition, breathing support and palliative care.

Hopefully you now understand what the challenge is all about. The ice bucket challenge surely raised a lot of donations for the patients.

Most of the time, business owners don’t seek help from experts on what to do with their company because they just rely on the things that they already know. This is just a normal for many businessman until they experience their sales going down.

Initial Reaction: Sometimes, they will just fix it on their own because they are afraid of expenses. Usually, when you ask for help there are people you can arrange a mutual relationship with; they’ll let you pay in return for their work. Another option for business owners is to seek advice from people who are close to them, such as their family and close friends.

Looking for Help: For instance, your business belongs to food industry and you have to introduce a new product to your customers. You have to conduct a taste test. Usually, you are the first one to taste it before other people taste it. You have to decide first whether you the food passed your taste or not. If you are doubtful about the product, this is the time that you will seek help from others.

The Bad Decision: When you believe on somebody’s advice, there is a tendency that they will ruin your product. They will say that your newly made food is good to go but in reality, it is not. Because you trust them so much, you will decide to put it to your menu. But the truth is that the food doesn’t taste good. You can remove it from your menu but your restaurant is now in bad record.

This is always the phrase that is used by mentors to motivate their students. But in a child, it seems to be a motivation as you are only making your child feel down. Yes, it is true that you can improve your skills if you practice more. On the other hand, it is not an assurance that you can perfect the things that you practice. In reality, there is only a great chance that you can do well to what event you will attend.

For example, in the field of basketball, you have to undergo an intensive and weary training to achieve the championship trophy. There are a lot of teams in the league and all these teams practice every day to win. But why there are still teams that lose where in fact they practice well? This is why you should not push your child to practice hardly to perfect his skills because there is still room for failure no matter how hard you practice.

Once you do this to your child, there is a tendency that you child will train hard and will be hurt once he failed to win. He will feel that he did not train enough. Now, if this happened, all you have to do is motivate your child to maintain and improve his skills in order to encourage him to continue what he started. Your child might be lost for a while but he’ will come back when he is prepared and equipped.

Today, print media remains a famous medium even though internet, television and radio are known as the ‘Big 3 Medium’ nowadays. Print media is known to be one of the very successful businesses now because it is very easy for it to equal or exceed the targeted income of a particular advertiser.

Newspapers and Magazines are the most common print media and as said they have their pros and cons. Here are the following:

Print Media Pros

Newspapers, magazines and any type of reading material have loyal readers. For advertising purposes, this is very important. If it is compared with the Internet, print media has a huge advantage because of the loyalty of readers. In the Internet, there arecerent types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet. On the other hand, if you are targeting other market or places, you can easily do it with the help of people into media. Since newspapers have loyal readers, this is a great assurance that advertisements are read by people. although sometimes it can be ignored.

Print Media Cons

The only thing that is not food about print media is that it is sometimes very costly making advertisers switch to television. Print media becomes expensive because of the specific market that it can reach. For example, if an advertisement wants to convey the message to teenagers, it can easily be understood and read by teenagers.